GREETINGS! I hope your October has been off to a great start. I don’t know about you, but I’m so ready for a bit of cooler weather and Fall is my favorite season. It’s a great time to still do all kinds of outdoor activities, and home shopping is definitely one of them! If you are getting ready to put your home on the market, or maybe already do but not getting the response you’ve hoped for, it may be time to consider refreshing the look (and maybe a price change). This month I would like to share with you an interview from one of the top Stagers in the country. Staging in Luxury and all price points is extremely important. Perhaps you already have an eye and knack for it, but if not, there are many Stagers I can recommend in the Atlanta area who work wonders and are budget friendly. Although this article and interview is with a Los Angeles based designer (who started the staging trend over 20 years ago!), the philosophy is pretty much shared throughout the country, and staging is now considered a standard “must” for most all listings. I hope you enjoy reading this and who knows, you just might pick up a tip or two!
AND DON’T FORGET TO CALL ME FOR ANY REAL ESTATE NEED…I CAN HELP YOU! 404-229-8242 OR TONI@TONIITKIN.COM
The Evolution of Luxury Home Staging
Interior designers often like to say that there are no rules in design. Small spaces can pop with dark paint. Prints can be mixed for greater interest in a room. Metals don’t have to match. In the world of home staging, however, there is one rule — or shall we say, there is one rule that Meridith Baer follows with dedicated resolve: Turn a house into a home. The Los Angeles-based staging entrepreneur, businesswoman and designer has made this mantra her mission for 20 years — the same amount of time that home staging has been in existence. That’s because Baer essentially invented the concept.
To say that Meridith Baer forever changed the way real estate professionals market their homes is not hyperbole. According to the National Association of Realtors® (NAR) 2017 Profile of Home Staging, 62% of sellers’ agents said that staging a home decreases the amount of time a home spends on the market. Staged homes, on average, have also been known to sell for more money. The same NAR study found that 29% of seller’s agents reported an increase of one to five% in dollar value offered by buyers, 21% reported an increase of 8 to 10%, and 5% reported an increase of 11 to 15%. Noted NAR President William E. Brown: “Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers.”
For the many real estate professionals who specialize in the luxury sector, home staging is an expected part of the business of selling not just a million dollar residence, but a million dollar lifestyle. Baer know understands this better than anyone. Even Baer’s celebrity clients such as Julia Roberts and Scarlett Johansson have experienced — and benefited from — the power of staging, firsthand. “Her interior face-lifts make a house feel like a home to anyone who visits — important even if you’re not selling,” wrote Kristan Schiller for Architectural Digest.